Privacy Policy

ETF Beacon ("we," "us," or "our") operates the website etfbeacon.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit the Site or create an account. Please read this policy carefully. By using the Site, you consent to the practices described in this Privacy Policy. This Privacy Policy should be read in conjunction with our Terms of Service.

1. Information We Collect

Account Information

When you create an account on ETF Beacon, we collect information you provide directly, including your email address, password (stored in hashed form), and any optional profile data you choose to provide such as a display name or investment preferences.

Usage Data

We automatically collect certain information when you visit the Site, including your IP address, browser type and version, operating system, referring URL, pages visited, time and date of your visit, time spent on pages, and other diagnostic data.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on the Site and to hold certain information. Cookies are small data files placed on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them). You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of the Site may not function properly.

2. Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), to help us understand how visitors use the Site. Google Analytics uses cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they visited prior to coming to the Site.

Google Analytics collects the IP address assigned to you on the date you visit the Site, but does not collect your name or other personally identifying information. Google may use the data collected to contextualize and personalize the ads of its own advertising network.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information on Google's privacy practices, please visit the Google Privacy Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To create, maintain, and secure your account
• To provide, operate, and improve the Site and its features
• To personalize your experience on the Site
• To analyze usage trends and gather aggregate statistical data to improve the Site
• To communicate with you, including responding to your inquiries and sending service-related notices
• To detect, prevent, and address technical issues or fraud
• To comply with legal obligations

4. Third-Party Services

We may share your information with or use the following third-party services:

• Google Analytics — for website analytics and usage tracking (see Section 2 above)
• Vercel — our hosting provider, based in the United States, which processes requests to the Site
• Third-party data providers — we source financial data from third-party providers to power the Site's ETF database and analytics tools. These providers do not receive your personal information from us

We do not sell, trade, or rent your personal information to third parties. We may share aggregated, anonymized data that cannot be used to identify you.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Site's services. If you request account deletion, we will delete your personal information within 30 days, except where we are required to retain it for legal or regulatory purposes. Usage data collected through Google Analytics is retained in accordance with Google's data retention policies.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — you may request a copy of the personal information we hold about you
• Correction — you may request that we correct inaccurate or incomplete personal information
• Deletion — you may request that we delete your personal information and account
• Opt-out of analytics — you may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on or by configuring your browser to block cookies

To exercise any of these rights, please contact us at support@etfbeacon.com.

7. Children's Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers. If you believe we have collected information from a child under 13, please contact us at support@etfbeacon.com.

8. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to Know — you have the right to request that we disclose what personal information we collect, use, and disclose about you
• Right to Delete — you have the right to request the deletion of your personal information, subject to certain exceptions
• Right to Non-Discrimination — we will not discriminate against you for exercising any of your CCPA rights

We do not sell personal information as defined by the CCPA. To exercise your rights under the CCPA, please contact us at support@etfbeacon.com.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@etfbeacon.com.